I’m doing a bit of an experiment. So far, I’m ignoring conventional wisdom that says an author should stick to only one genre, and build his brand accordingly.
At this point, I’m writing Christian action/adventure, political suspense, psychothrillers, and fantasy. And there may be others as I get used to cranking out more words (I have a sci-fi in my file drawer that’s asking for a rewrite. But right now it’ll have to take a number!)
What do they have in common? Simply this: I write the kinds of stories that I like to read. Like most readers, I have divergent tastes. I don’t like just one genre, but a plethora of different stuff. So why shouldn’t a writer produce more than one type of book?
True, when I pick up a John Grisham book, I’m expecting a legal thriller (not something like The Painted House). But that’s because of how Grisham has branded himself.
I don’t want to brand myself as just one kind of author. I’m using my own name here, and I want people to know all the different kind of books I write from the beginning. That’ll be my brand.
I guess we’ll just have to wait and see if it works or not.